World Top Ten Hotel Golden Tulip & Louvre Hotels si fondono in Louvre Hotels Group • Hotel Assets innovation Strategy May 2011

World Top Ten Hotel Golden Tulip & Louvre Hotels si fondono in Louvre Hotels Group • Hotel Assets innovation Strategy May 2011

• Nuovo marchio alberghiero globale, Louvre Hotels Group, Nuovo presidente Pierre-Frédéric Roulot, annuncia per 2011 l'apertura di 80 nuove strutture.

• La società, formata da Louvre Hôtels e Golden Tulip, si focalizza meglio su Europa e Asia, successivamente programma di aprire 100 hotel all'anno per i prossimi 5 anni.

• La fusione di Louvre e Golden Tulip Hotels ha creato il 2° gruppo alberghiero in Europa e 8° del mondo.

• La nuova società alberghiera Louvre Hotels Group ha 7 marchi: • Première Classe, • Campanile, • Kyriad, • Kyriad Prestige, • Tulip Inn, • Golden Tulip • Royal Tulip, con oltre 1000 hotel in 40 Paesi, da 1 a 5 stelle.

• La fusione tra Louvre e Golden Tulip Hotels avviata nel luglio 2009, quando Golden Tulip fu acquistata dalla Stareco - Starwood Capital, Fondo Investimenti - che possiede Louvre Hotels.

• il Nuovo piano di sviluppo prevede l'espansione del brand Golden Tulip in Francia, con obiettivo di 50 alberghi entro il 2016, tra cui 3 in apertura questo mese a Thionville, Roissy e Lione.

• INDIA priorità di Louvre Hotels Group, con Nuove aperture di 12 hotel ogni anno per un totale di 60 Nuovi hotels in 5 anni. Previste anche Nuove aperture in Brasil, Ukraine e Nord Africa (Maghreb).
www.louvre-hotels.com



//////// • ENGLISH VERSION • /////////

//// • 2011: Louvre Hotels Group ready to take on a new dimension
To realize its new ambitions, Louvre Hotels Group has strengthened its organization, including: reinforcing its management team (the appointment of Mike Spetter as External Advisor to the President), rationalizing its branding policy, and promoting the sharing of skills and know-how within the Group, whilst continuing the combination of the respective cultures of Louvre Hôtels and Golden Tulip.

////// Over the past 18 months, substantial work has been done to reposition the brands: new concept of renovation implemented within 35% of Première Classe’s network, implementation of the “Campanile Nouvelle Génération” concept among 25% of the brand’s hotels; launch of “Bed Blitz” (in 100% of hotels) and of "Buffet Blitz” (in 80% of hotels) harmonization of the Kyriad’s network - whose brand in 2010 celebrated its 10 year history, as well as the renovation of 30% of hotels in 2 years redefinition of the fundamentals of the Golden Tulip brands.

////// Sales teams are now jointly developing the 7 brands and adjusting the growth strategy depending on market specificities, taking advantage of existing partnerships and of the reputation of brands already established locally.

////// The Group aims for example: to widely diffuse the Golden Tulip brand in France, the historical market of Louvre Hôtels, with a target of 50 Golden Tulip hotels within France by 2016. Openings are expected in the coming months including in Thionville, Roissy and Lyon. to develop Campanile and Première Classe beyond their principal markets and to conquer areas of high growth potential in which Golden Tulip already has an established presence, such as in Brazil, North Africa or Asia.

////// International Expansion //////

Continuing its expansion across the world, Louvre Hotels Group implements an offensive strategy aimed at consolidating its positions in Europe, where it is No. 2, and positioning itself in the Top 5 in emerging countries by creating local partnerships and maximizing brands’ settlements according to markets’ maturities.

////// Louvre Hotels Group aims to open a total amount of 80 hotels in 2011, mainly in Europe and in Asia. Already 20 openings have been carried out since January (including seven hotels in France, four hotels in India, three hotels in Brazil,…).

////// Then, the Group plans to increase the expansion of its hotels, and to open an annual average of a hundred of hotels within the next five years.

///////// in the long term, the Group will particularly focus on high growth countries such as India, Brazil, China, Ukraine and Morocco. India is Louvre Hotels Group’s priority in 2011. There are already 6 hotels and the Group aims to open a dozen hotels per year over the next five years. The Group also plans to raise funds to finance its ambitious development plans on this market with huge potential. In Ukraine, Louvre Hotels Group plans to open six hotels by the end of 2012-early 2013. In Brazil, an exclusive partnership with BHG has propelled the Group from No. 6 to No. 3 in 3 years only.
www.louvre-hotels.com

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TAGS: Louvre Hotels, Hotel Assets & innovation, Première Classe, Campanile, Kyriad, Kyriad Prestige, Sicilydistrict, Tulip Inn, Golden Tulip, Mike Spetter, Pierre-Frédéric Roulot, Royal Tulip, World Top Ten Hotel, Louvre Hotels Strategy

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