Top Ten Brand Index Tourism 2011 ITALIA riappare c’è ! • UK scompare • Top canada swiss new zealand japan australia Usa Sweden Finland france

Top Ten Brand Index Tourism 2011 ITALIA riappare c’è ! • UK scompare • Top canada swiss new zealand japan australia Usa Sweden Finland france

• classifica Brand Index 2011 marchi TOURISM famosi e appetibili torna a proporre anche l’Italia, che nel 2010 era stata eliminata da questa sorta di hit parade con i marchi top-ten.

2011 TOP TEN & MORE stilata annualmente da FutureBrand

1 Canada No Change - 14 Spain No change
2 Switzerland Up 3 - 15 Denmark Up 4
3 New Zealand No change - 16 Singapore Down 1
4 Japan Up 2 - 17 Austria Up 3
5 Australia Down 3 - 18 Maldives Down 2
6 United States Down 2 - 19 Iceland Up 5
7 Sweden Up 3 - 20 Ireland Down 3
8 Finland No change - 21 Bermuda Down 3
9 France Down 2 - 22 Mauritius Down 1
10 Italy Up 2 - 23 Netherlands Up 2
11 Germany No change - 24 Costa Rica Up 3
12 Norway Up 1 - 25 United Arab Emirates UAE Up 3
13 United Kingdom Down 4


il brand-Paese viene misurato in base al suo livello di popolarità, familiarità, preferenza, considerazione, capacità di promuoversi e stimolare la visita o l’instaurazione di relazioni commerciali.

desta scalpore ELIMINAZIONE della Gran Bretagna, nonostante l’imminenza dei giochi olimpici.

L’Italia si riaffaccia in classifica, seppure solo al 10 posto, mentre la vetta del Brand Index è ancora occupata dal Canada, seguito da Svizzera e Nuova Zelanda.
The country of “la DOLCE VITA,” Italy remains one of the best performing country brands overall.
With a brand image focused around the country’s strengths in Art & Culture, Fine Dining, History and Shopping, it is not surprising that Italy is one of the most desirable destinations.

Sorprende gli analisti il 4° posto del Giappone, che evidentemente sembra aver già assorbito il duro colpo inferto alla sua immagine dalla tragica esplosione nucleare.

The Country Brand Index investigates nation brands along a variety of brand strength measures, including awareness, familiarity, preference, consideration, visitation and advocacy.

//// Among CBI's best-known features are detailed rankings across 29 image attributes:
- Authenticity - History - Art & Culture - Resort & Lodging Options - Ease of Travel - Safety - Rest & Relaxation - Natural Beauty - Beach - Nightlife - Shopping - Fine Dining - Outdoor Activities & Sports - Friendly Locals - Families - Value for Money - Rising Star - Standard of Living - Ideal for Business - Easiest to Do Business In - New Country for Business - Conferences - Extend a Business Trip - Political Freedom - Most Like to Live In - Quality Products - Desire to Visit / Visit Again - Advanced Technology - Environmentalism

The overall rankings of nations in the Country Brand Index are based on a composite rating of each country encompassing its relative levels of familiarity, preference and advocacy, plus its image across 29 attributes and overall reputation.

www.futurebrand.com

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TAGS: 2011 italia c’è, SicilyDistrict PORTALE FRESH NEWS, gdo marketing, DOLCE VITA, Top Ten Brand Index Tourism 2011 ITALIA riappare c’è !, UK scompare, Top canada swiss new zealand japan australia Usa Sweden Finland france, Lesson N.2 gdo marketing Top Ten Brand Index
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